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On July 5, 2013, the original version of the music video was released simultaneously on both A Cube's and CJ E&M's YouTube channel.
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There are lyrics have phrases like 'I will absolutely not leave you even if everyone is leaving', and I think it has very good meaning." Music video As the way you think of the song will change depending on when you listen to it, when you're a little tired the song might have a sad feel, also if you listen to it at other times it might provide encouragement. Each and every word of the lyrics has deep meaning. I think it has a healing effect when you're feeling tired. In an interview with Excite, Hayoung said, "This is a song that can give strength to various people, be it family, lovers or friends. The lyric are not only intended for lovers but also for family and friends. The lyrics were written with the thought of giving strength and courage for people who listen to it and to give a positive message to the important person in their life. "No No No" is intended to be a "healing song". Jeff Benjamin of Billboard put the song in the bubblegum pop genre, and noted its "unexpected, but much welcomed, funky dance sections". In addition, lyrics in the chorus, "Don't be sad no no no, You're not alone no no no", are accompanied by an addictive melody. The song blends the sound of funky guitar rhythm and string melodies that are perfect for the Spring season. “No No No” was written by Shinsadong Tiger, who had previously worked with the group for “My My” and “Wishlist”, and it was also co-composed by Kupa. Chris Choi from MTV commented "With all the ultra sexy releases we’ve been getting this summer, “No No No” feels like a breath of fresh air. Instead of going with the trend of sexy concepts, Apink stuck with their "bright and innocent" concept that reminds people of 90's old-school girl groups. "No No No" highlighted Apink's clean and pure image, a healing song that will appeal across all ages and genders. On July 3, 2013, it was stated that the title track of Secret Garden was to be named "No No No" in a preview of their upcoming music video for their song.